Little tables

Unintended consequences

Rollout

  • A non-profit works out the numbers for the most popular products out there. Corn flakes, Coke, Mars bar. Crowd source it, people love being able to volunteer without leaving the house.
  • They make an app that can search or scan barcodes and allows users to look these things up. Early adopters will do this and start spreading the word about products they just learned are 10x more damaging to the planet than sensible substitutes.
  • They publish their methodology for how they went about it and are open about how many person-hours it took to generate the numbers. So Coca-Cola or Mars or Kellog can do the sums and say “right, it’d cost us x million dollars to do this for all of our products, update packaging, etc” and know how much they need to take out of the marketing budget to get it done.
  • One of the smart countries, maybe Estonia or Canada or New Zealand or Japan, mandates this. Perhaps targeting companies with more than x products in their range to start with (we don’t want to make life harder for non-global-conglomerates).
  • Any producer with ‘eco’ as part of their branding would be well advised to add one of these little tables too. Perhaps this could be worked in to the definition of ‘organic’. Really, “organic” carries connotations of goodness. And if you’re good, you care about the planet, you’ll want to be showing this little table of metrics.
  • Speaking of ‘good’ an ‘organic’, people will soon enough learn that GMO foods can take up a lot less space than regular stupid foods and people can start to get educated about the positive impacts GMOs could have. At the very least we could shift the conversation from “no never!” to “what are the pros and cons?”

--

--

--

I only exist while you're reading my posts.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why wind energy is quite alright

China opens world’s first solar-powered highway, but is that really such a good idea?

California Megafires Are Solvable

Sustainable PropTech Solutions: Optimizing Data for Cleaner Assets

Where is all this waste coming from?

To Our TreePeople Volunteers: Welcome Back!

Use of Cloud Seeding Technology to Mitigate Loss of Life and Property Due to Floods in Kerala

Fury of Flood Water in Kerala

Consequences of the Interstate Highway System in California during the 20th Century

West Oakland, pictured here in the 1920s, was a vibrant African-American neighborhood torn apart by the Cypress Freeway.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alex Uninvolved

Alex Uninvolved

I only exist while you're reading my posts.

More from Medium

Visualization and Brainstorming

Oculus Touch Controllers with photo by Remy Gieling on Unsplash

It’s just another card, now what?

Joonto’s Top 5 Music Picks: Week #1–2022

Empathy